Salesforce consulting & application development

We provide Salesforce consulting and engineering across Commerce, Sales, Service, and Loyalty, with delivery experience for luxury and retail brands in Europe and the Middle East.

What We Do

Multi-cloud Development

Implementation and development across Salesforce clouds: Commerce, Sales, Service, and Loyalty Management, including integrations between them and with your wider system landscape.

Salesforce Consultancy

Architecture reviews, platform audits, roadmap definition, and technical advisory before, during, and after implementation.

Web & Mobile Apps

Design and development of web and mobile applications, from customer-facing storefront front ends to iOS and Android apps.

Expertise

Salesforce clouds and application development, covered end to end: architecture, implementation, integration, and ongoing operations.

Commerce Cloud

B2C Commerce storefronts built for speed, conversion, and maintainability, whether you're on SFRA today, going headless, or adopting Storefront NEXT.

  • SFRA storefront development and customization
  • Headless builds with PWA Kit and SCAPI
  • Storefront NEXT storefronts and migrations
  • Custom cartridges and third-party integrations (payment, search, OMS)
  • SiteGenesis-to-SFRA migrations and multi-site rollouts
  • Performance audits, page speed, and SEO for high-traffic storefronts

Sales Cloud

CRM that reflects how your team actually sells, not a generic template your reps work around.

  • Sales process design, pipeline, and forecasting setup
  • Automation with Flow, Apex, and Lightning Web Components
  • Data model design, migration, and deduplication
  • Integrations with marketing, ERP, and communication tools
  • Reports and dashboards your leadership will actually use

Service Cloud

Support operations that shorten resolution times and keep customers informed, without burning out your agents.

  • Case management, queues, and escalation design
  • Omni-channel routing across email, chat, and social
  • Self-service portals and knowledge bases
  • Einstein bots and agent productivity tooling
  • SLA tracking, entitlements, and service analytics

Loyalty Management

Loyalty programs that customers understand and finance can measure, connected to your commerce and service channels.

  • Program design: tiers, points, benefits, and liability modeling
  • Salesforce Loyalty Management implementation
  • Promotions, vouchers, and partner rewards
  • Integration with Commerce Cloud and Marketing Cloud journeys
  • Member analytics and program health reporting

Web & Mobile Applications

Design and development of web and mobile applications, for our clients and as part of our own product work.

  • Customer-facing web front ends and storefront UIs
  • iOS and Android applications
  • Backend services and API integrations
  • UI/UX design and prototyping

How We Work

A structured delivery process with clear milestones and transparent communication at every stage.

Discover

We start with business goals, existing systems, and constraints, and define the scope on that basis.

Design

Architecture, data model, and integration boundaries are agreed before implementation begins.

Build

Short cycles with working software at every step. Code is reviewed, tested, and released through proper environments.

Run

Monitoring, maintenance, and continuous improvement after launch, or a documented handover to your team.

The Studio

Palms & Birds is an independent software studio based in Kuşadası, Türkiye. We provide Salesforce consulting and engineering across Commerce, Sales, Service, and Loyalty, and we develop web and mobile applications.

Our consulting experience comes from years of delivering projects for luxury, fashion, and retail brands in Europe and the Middle East, from commerce storefronts to CRM and loyalty programs.

We operate with a small senior team and take on a limited number of engagements at a time.

Get in Touch

Planning a Salesforce project, a web or mobile application, or evaluating an existing platform? Contact us by email and we will respond within two business days.